Services

A Problem worth solving

Social Media is the growth engine for the fastest growing retailers and brands in E-commerce. Decreasing tracking transparency and inefficient contribution of advertising measures have created an unprecedentedly complex and rapidly changing environment. These are drivers for incorrect forecasting, lack of predictability and contradictory statements and decisions.

Presenting our solution

To overcome these challenges, Ad Union implements data-driven performance advertising solutions on Social Media to drive new customers, revenue and lever unused potential. AI driven algorithms identify hidden patterns, overlooked opportunities and trends in your product portfolio. Our team and software assesses your performance drivers and forecasts diminishing returns to increase overall cross-channel marketing efficiency. Once automated, we sustainably achieve peak performance.

Social Advertising

Networks

Facebook (Meta)
Instagram (Meta)
Tik Tok
Pinterest
Selected Networks (Market; Niche)

Special Situations

Social Commerce Introduction
Market Introduction
Off-online transition
Profitable turnaround
Tracking inaccuracy
Event preparation
(BF, Xmas...)

Objectives

Increase sales/ Branding/awareness
Lead Generation
Community building
Long-term scale
Catalog sales
Traffic

Additional

Marketing Mix Modelling
KPI-lift study (AI)
Product audit (AI)
Consulting
Content audit
Social channel audit

Artificial Intelligence

Product Performance Forecast (AI)

What defines great product to advertise for? Up to 90% of the products advertising performance is predefined by forecastable user behaviour, including seasonality, social listening data and trends.

Through our advertising experience and over 20 Million campaign driven purchases we have build an algorithm, that evaluates a unique product performance probability score, allowing you to choose the right products at the right time - at scale.

Advanced Marketing Analytics (AI)

If you cant measure it, you cant manage it. With decreasing tracking transparency, attributing sales correctly has become an increasing challenge. To allow you assess the real performance of different channels, we statistically model the impact of each channel through mutli-variant algorithms.

Clients incorporating a combination of Marketing-Mix-Models and targeted sales-lift studies noticed a Marketing-efficiency-ratio (MER) increase of 7-12%.

Scalable Content Strategy

2500+ creators on hand

To make UGC creators and authentic content more accessible to our clients, we offer access to +2500 creators/ influencers we have a great collaboration history.
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Additional 35k Influencers can be reached through our Partner Networks.

23% average performance lift

On average, clients newly adopting a UGC-first content strategy have noticed a 23% performance lift .

Not only do 93% of customers say UGC helps them with their buying decisions, it also increases brand awareness and trust.

Workflow

To extract the full potential of our clients, our teams work in chains of three to four experts which in most cases exclusively handle one client. Through this, our team acts similar to an in-house team, allowing for frequent communication and alignment. The teams consist of a project lead, in most cases the Media Buyer, a graphic designer, creator manager and copy writer. Weekly meetings with the respective leads, allow a comprehensive overview of progress made and alignment of future processes.
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Individual communication & project management tools further enhance the workflow and collaboration between clients and external teams.

Our task force

We work closely with industry-leading partners in data analytics, artificial intelligence, media and advertising, ready to take on challenges- even if they seem insoluble.

Data Science & Visualisation

Tableau Partner
Power BI
Google Data Studio

Technology

Google Partner
Microsoft Partner
Shopify Partner

Salesforce Partner
Canva Partner
AWS Partner